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“...sketch attempts to illustrate not so much the image but the meaning, the soul, that my proposal wants to express’; ...when I draw I like to start with a concept. ”

— VICO MAGISTRETTI, L'eleganza dell ragione, Idea, Books, Milano 1991

“Carlo Scarpa was very much au fait with drawing by hand, he normally used a pencil and tracing paper, in certain cases making use of an axis, or of ‘traps’ or of two simple set squares. The simplicity of his tools, the paper ready to welcome the ideas he had in his head, his utterly traditional process - all of these elements demonstrate that we are talking about an act of design that has never changed.”
“The design process can clearly be traced back from the genesis of a thought fixed all of a sudden in the form of a sketch on any old piece of paper, through the evolution of the solution with drawings that are increasingly rich in construction details...”

— FRANCESCA SERRAZANETTI and MATTEO SCHUBERT, The hand of designer, Fondo Ambiente Italiano, 2010




frugal innovations thanks to ingenuity

Navi Radjou has spent years studying "Jugaad," also known as Frugal innovation. Pioneered by entrepreneurs in emerging markets who deduced deduced how to achieve spectacular value from limited resources, the practice is now in vogue globally how to achieve spectacular value from limited resources, the practice is now in vogue globally. Peppering his talk with a wealth of examples of human ingenuity at work, Radjou also shares three principles for how we can all do more with less.

1. Keep it SIMPLE.

2. Use the resources available. LEVERAGE

3. Act horizontally. AGILE